Corporate Highlights

Corporate Highlights

Business Address and Plant Location
  • eFrancisco Motor Corporation, Francisco Drive, Larap Special Economic Zone, Jose Panganiban, 4606, Camarines Norte, Bicol, Philippines
Board Of Investments Registrations under E.O. 262
  • Commercial Vehicle Development Program
    • Categories I, II, III, & IV (July 18, 1988) 
  • Car Development Program (Italcar Pilipinas Inc.)
  • Motorcycle Development Program (DAYE-FMC}
Investments in Manufacturing Facilities and Capabilities
(as reported to the Board of Investments)
Php 1.32178 Billion in Assembly Facilities and Php 206.62 Million in Parts Manufacturing
  • FMC’s Parts Manufacturing Plant produces metal fabricated parts such as Vehicle Body and Chassis parts and Components
  • FMC’s Assembly Plant is equipped with modern painting facilities such as the newly-installed CED Coating and Top Coat Line
Plant Capacity
  • The FMC plant has a capacity of about 12,000 units per year based on a one shift operation. Depending on demand, more shifts can be added.
Per Day
Per Month
Per Year
10 units
200 units
2,400 units
10 units
200 units
2,400 units
14 units
350 units
4,200 units
6 units
150 units
800 units
40 units
1,000 units
12,000 units
Plant Area
  • Camarines Norte Plant: 10 hectares
Product Lines 
  • Passenger Jeepney
  • ELEKTRON - full electric owner type jeepney
  • Luft PINOY eVTOL (electric Vetrical Take-Off and Landing)
  • e-Pinoy – Asian Utility Vehicles (cab, pick-up and transporter)
  • Anfra AUV – Asian Utility Vehicles (cab, pick-up and transporter)
  • Special Military Vehicles
  • Other custom-built, special purpose vehicles

Highlights of FMC’s Strategic Plan

  • Company’s Strategic Thrust
  • Return to Francisco Core Business
    • Manufacturing and Assembly of Francisco Jeepney (FJ) and Asian Utility Vehicles (AUV)
  • Institutional Strengthening
    • Professionalization of management and operations team
    • Establishment of Management Committee
  • Marketing Plan for Re-entry of Francisco Jeepney
  • Develop new FJ and AUV based on full electric platform
    • Use full electric powertrain
    • Re-design and re-develop FJ and AUV body and features
    • Develop drive stability for new FJ and AUV models
    • Add new features to current models
  • Conduct market review of existing FJ and AUV market
    • Determine potential market size nationwide
    • Conduct pricing survey against current available models
    • Determine competitors in the market both foreign and domestic
    • Explore the current national government, local government, police and military transport requirements
    • Explore the current utility companies’ transport requirements
  • Develop marketing programs and financial plans
    • Renew relationships with dealers nationwide
    • Set-up spare parts and after sales service network in key areas in Metro Manila and key cities nationwide with existing dealer network and new potential dealers 
    • Discuss with financial institutions for possible assistance on sales financing
    • Tap other distribution channels for FJ and AUV
      • Operators and drivers associations
      • Establish links with Overseas Filipino Workers
      • Tap new agricultural links for transport
    • Develop new export markets (developing countries in Asia and Africa)
  • Alignment with Government Programs and Thrusts
    • Support the government’s PUV Modernization Program by replacing current aging jeepney fleet
    • Assist in the development of road safety measures
    • Work with appropriate government agencies to pursue alternative energy sources for transportation

FJ and AUV Project Brief

  • The objective of the new FJ and AUV Project is to sell brand new FJ and AUV in the Philippine market that will use full electric and hydrogran fuel cell powertrains together with locally assembled parts by Francisco.
  • The need to introduce new models to the Philippine jeepney and AUV market is aimed at addressing the current aging fleet of jeepneys in the public transport sector. It must be noted that the current fleet is on average more than 15 years old.
  • With an aging fleet of jeepneys that are primarily reconditioned units or powered by second hand diesel engines, there is an urgent need to replace these with units that are compliant to the Clean Air Act.
  • At present, there are approximately 250,000 jeepneys operating in the Philippines with concentration of operations in Metro Manila and its nearby provinces. In the other parts of the country, the jeepney represents a cheap and convenient means of transportation as well.
  • Based on the above, eFrancisco Motor Corporation, in partnership with relevant companies, is set to embark on a new program that addresses these major concerns of the Philippine transport sector.
  • The program intends to focus on the provision of competitively priced brand new jeepney units anchored on the full electric powertrain business. Based on market data, the market for jeepneys sell on average at about Php2million with prices reaching Php2.5million.
  • With this in mind, eFMC believes that in order to penetrate the jeepney market with brand new jeepneys, pricing is a critical point. As such, the cost of manufacturing and assembly should be able to match current pricing practices and yet provide adequate margins in order to sustain operations.
  • We believe that in order to re-develop the brand new jeepney market, we have to price competitively. In order to do this, we are looking at increased market share in the next 6 months and introduce our new jeepneys at about 15% to 20% more affordable than the competition while keeping the brand value paramount.
  • This pricing strategy calls for managing our manufacturing costs and rely on our own manufacturing capacities and capabilities to provide cost effective powertrains or locally manufacture them.
  • We estimate that in order to be competitive, powertrain costs should account for 50% of total selling price of the finished jeepney or lower. We propose that this pricing strategy would offer an affordable and yet reliable brand new jeepney to the market. In addition to eating into the second hand market, this pricing strategy will not eat into the current AUV market. 
  • The local transport market is expected to shift to newer models in order to comply with the PUV Modernization Program and at the same time establish more profitable operations.
  • The major stumbling blocks that face jeepney owners and operators as well as assemblers and manufacturers are:
    • Absence of complete and affordable replacement units
    • Proliferation of second hand diesel engines
    • Continued increase in diesel fuel prices and higher maintenance costs
    • High costs of new jeepneys
    eFMC intends to address these concerns through:
    • Introduction of brand new jeepneys that are PUVMP compliant using full electric and hydrogen fuel cell powertrain together with locally sourced components that are affordable and efficient
    • Provide in-house financing for end-users to enable jeepney operators to replace their old jeepneys without negatively affecting their daily income
    • Strengthen the current dealer network and set-up when needed new dealer channels to provide:
      • Spare parts and after sales service in key sites in Metro Manila and key cities nationwide to ensure parts availability
      • Strategic centers to assist operators and owners assess vehicle conditions and evaluate appropriate measures for possible replacement
      • Establish a credible and efficient charging infrastructure